How often do you forget to buy important items when you go shopping?
Research reveals that people usually forget 40% of what they have learned in as little as 20 minutes and 77% of what they learned in 6 days.
Spending hours to remember & buy what you want is a luxury of time not everyone can afford. How about having a personal shopping assistant that can help you to remember the things that you desire to buy along with notifying the availability of the item if you are within a 3 km radius of shops that have the items available or simply guide you towards the particular shop?
This was just one of those awe-inspiring applications of the assistant app that make its user’s life easier and organized.
No matter what type of shopper you are, there can be a personal assistant right on your phone and of course, they are beyond Siri & Alexa.
Artificial Intelligence-based personal shopping assistants can navigate you through the stores/supermarkets while all the CSRs are busy interacting with other customers, find out the products, best deals & offers for you, track & categorize your purchases, optimize your purchases, cater to your taste, notify regarding unsafe environments and much more.
In today’s connected world, shopping never sleeps, be it making a simple purchase or researching the best deal, we reflexively turn to mobile. Having said that, many brands are considering smart shopping assistant apps as the biggest opportunity to extend the convenience to their customers and win the micro-moments.
From product reviews to purchases, the brands can reach shoppers in their critical moments with the help of an AI-based shopping assistant app.
Also Read:
Ecommerce is rapidly becoming the favorite, default online shopping option amongst consumers living in India
Here Are The Must-Have Features:
Product Recommendations
Depending on the styles, tastes, previous purchases, and other aspects, an AI-powered shopping assistant can significantly reduce customers’ time spent on browsing items, engage abandoned customers, increase AOV (Average order value), and create an army of loyal customers, and much more. This makes the product recommendation system a must-have in a comprehensive shopping assistant app.
Chat Support
Chat support is a great customer support opportunity powered by AI that facilitates back-and-forth conversations. It plays a pivotal role in elevating the conversion rate.
AI-based chat support assistants can identify the customer preferences, intent, and behavior to provide suggestions that are highly relevant to them. It also provides a myriad of cross-selling and up-selling opportunities to the brands.
Advanced Search
No matter how simple your app is, an advanced search option is a must-have feature in your shopping assistant app. Search functionality with an autocomplete option can make the experience convenient and accessible for the users.
For brands, search functionality can not only measure the traffic but also help to track how often the users look for a particular term that can further be utilized to optimize the platform and analyze the search intent.
Price & Performance Comparison
Users often prefer using shopping assistant apps to find not just the right products but also the best prices and performance comparisons to choose from. An AI-powered app can show the best deals in terms of price & performance based on users’ needs and previous shopping experiences.
Targeted Push Notification
Targeted push notifications are essential to driving user retention and re-engagement.
When combined with the behavioral insights, they enable brands to implement up-selling and cross-selling campaigns, reduce cart abandonment, and alert users with important messages. The timely and relevant messaging, can significantly shorten the customer journey and increase the conversion rate.
Image and Speech Recognition
The user uploads a photo of the item they are looking for and the app will automatically recognize the elements, search through a huge amount of data and find a product or similar one.
Similarly, a speech SDK can help the brand to provide a frictionless experience to its users and take convenience to the next level. A modern shopping assistant app can recognize human language and slang using Natural Language Processing (NLP) to provide relevant results.
Price Prediction
An AI predictive algorithm can let users know when prices have increased or decreased to help them find the best deal. It can notify the users of the price increase or decrease so that they can save on their purchases.
A shopping assistant app should be flexibly designed for everyone to enjoy the experience in their own way and at their own pace.
On one hand, AI-integrated apps help users with a great experience, it also helps brands in analyzing customer behavior, enhancing customer lifetime value (CLV), reducing costs, and optimizing operations using the insights. Willing to deliver an unmatched experience to your users using a shopping assistant app powered by AI? Get in touch with our experts now!
