A media analyst with BTIG named Rich Greenfield, has tweeted that Nathan Eagle, co-founder and CEO of mobile phone developer Jana, says that India is going to be the leading Facebook market in the world in a matter of months.
If this forecast comes true then it will make a very big news. Currently, according to the tweet, India has 114.8 Mn Facebook users, i.e. 32 Mn users short of US. In August this year there were 160 Mn Internet users in India, and these estimates consider the same. This means that 71% of the total Internet users are on Facebook, against 60% in US.
Social media in India
Popular social media forums/websites currently being used around the world include Facebook, Twitter, Pinterest, Youtube, Google plus, Instagram etc. In India, Facebook has the maximum number of users. According to a research, there were about 14 Mn Twitter account holders in India, this number has increased by 42.8% to reach roughly 20 Mn users in India.
With Internet user base in India to reach 243 Mn by June next year, social media user base will grow too, creating a large pool of revenue for companies like Facebook, Youtube and Twitter. At the same time, other companies would be looking further ahead to social media marketing in India, to reach a sizable target audience.
And when India will actually become the biggest market for social media companies, it will be interesting to see how these companies would tap this potential.
