With increasing number of mobile users accessing the internet through mobile phone, India’s mobile-web traffic has touched 1.2-billion making the country the second largest market in the world, according to mobile advertising network, AdMob.
The mobile web traffic has risen has doubled in less than a year due to affordable data plans for service providers.
“Mobile ownership and usage far outstrips ownership of PCs with internet access in India. In the near future mobile internet usage is going to overtake fixed line internet usage in India,” said country manager India, AdMob, Mahesh Narayanan.
Analysts believe that advertisers are now realizing the opportunity in the sector and are increasing the platform for targeting customers.
“We have seen an incremental rise in the time spent browsing web over mobile phones and that presents a great opportunity for advertisers to engage with their customers,” added Narayanan citing the examples of Nokia, Vodafone and ICICI Bank who are increasing using this medium for advertising.
He further said that all the advertisers now consider mobile and TV as the main medium for advertising. The launch of 3G services will expand the mobile’s presence even further.
Resource:
http://www.stockwatch.in/mobile-web-traffic-touches-12-billion-mark-25246
