Samsung, a multinational conglomerate corporation, is all set to launch its proprietary smartphone operating system (OS) ‘BADA’ in the second quarter of this year.
Reports suggest that the company plans to focus more on open OS mobiles and very soon it will launch a new range of handsets with their own OS. Samsung presently sells smartphones based on Microsoft Windows, Symbian and Google’s Android OS platforms. This new addition to Samsung’s mobile ecosystem facilitate developers to create applications for millions of new Samsung mobile phones, and consumers to enjoy a fun and diverse mobile experience.
Apart from latest development, Samsung also plan to enhance its presence in the dual SIM mobile handset market, for which it has lined up 6 new models for launch over the next few months. The company expects its dual sim phones to contribute 15% of its total handset volumes by this year.
Yesterday, Samsung has also announced the launch of two new dual sim handsets B-5722 touch-screen phone and Duos 259 multimedia phone at a price of Rs 10,650 and Rs 7,799 respectively.
Resource:
http://www.thefirstreporter.com/technology/samsung-launch-range-handsets-os-bada/
