Globally, 78% of users prefer mobile apps for visiting an e-commerce store. If you belong to the b2b or b2c e-commerce business category, you can easily reach your target customers anytime, anywhere via your mobile app platform. Just like you do, even your customers carry mobile devices 24×7. It is embedded in their lifestyle; business, personal or professional aspect, mobile apps are their regular companion. The success of your e-commerce business depends upon the unique features of your mobile app development. The result is enhanced customer experience, increased brand recognition, massive cost savings while increasing sales prospects making you competitive in the market.
An Example of B2C E-Commerce Operator
A mobile app can elevate the customer experience. Compare its merits with a web-based platform!
Let’s discuss the top reasons why your e-commerce businesses need a mobile app for successful outcomes.
1. Mobile Commerce
Mobile commerce is the trend today. E-commerce businesses are thriving thanks to the popularity of varied mobile applications that act as a catalyst to increase sales. When you check your sales portfolio, you can see and compare devices customers use for shopping; worth noticing the fact that today,67 % of the global e-commerce sales are created by mobile apps. Mobile apps have led to a massive shift in consumers’ buying behavior, especially with the onset of the pandemic. It is an unabated practice now owing to the sheer convenience, comfort, and choices available before customers the world over!
2. Consumers Prefer Mobile Apps
Improved user experience(UX) is another reason your e-commerce business should have a mobile app.78% of consumers globally prefer to purchase products from an e-commerce mobile app. They like simple, quick, fun shopping experiences. That is possible via mobile app and not any mobile browser or website browsing. Mobile apps have easy-to-navigate, interactive interfaces which are compatible with varied screen sizes. If you are in the e-commerce space, a retailer, or the owner of an e-commerce business, you must go for mobile app development specific to your business.You can expect greater revenue generation seeing your customers’ preferences for mobile app-based e-commerce sites.
3. Have Competitive Edge
Customers want product/service information to reach them directly rather than go to them. For example, if you are launching a new product or any new schemes, discount offers are there, your app-users will get direct notifications via push buttons. You can refer to the b2c example given at the beginning of this blog. That’s how a mobile app-based feature can enhance your customer experience. Instead of flicking through varied websites and random browsers, your app can do the needful. This can make you stand apart from your competitors, business rivals who don’t have a unique mobile app-based business.
4. High Conversion Rates
People spend more time on mobile phones daily. They do not want to start a PC, desktop, laptop and visit e-commerce sites for purchasing activities. They want an easy and convenient platform that is possible using mobile phones. Seamless connection and interactive interface involving e-commerce mobile app development increase the probability of conversions. App-users are more likely to place an order using their specific e-commerce mobile app as it entails a hassle-free process. When consumers are online using an e-commerce mobile app, they end up viewing 286% more products, eventually adding them to the cart at an incredible 85% greater rate as compared to that on mobile web-browsers.
5. Personalized CX
You need to create a personalized shopping space if you want to attract customers to your e-commerce business. Custom offers, personalized shopping experience enhances the customer buying experience. Your mobile app records your customers’ detail, their required information is automatically stored and they don’t have to log in to their account every time they want to buy a product. Your e-commerce mobile app can help your customers for a fast and easy buying experience; their name, address, product recommendations as per preferences set, payment details, etc. are already available. This leads to an enhanced shopping experience eventually enhancing your business outcomes. Your app may have custom signs up, can cater to your target audience based on demographic details. This smoothens the process of monitoring shopping behaviors, their ongoing consuming behavior over social commerce, platforms, etc. This leads to improving the bottomline of your business ultimately.
Basic Features of an E-Commerce Mobile App
Bottomline
The abandonment rate of the shopping cart on an e-commerce mobile app is a mere 20% as compared to that of 68% on browsing websites on desktop. Can you now fathom the underlying benefits of adopting a mobile app for your e-commerce business? People love to interact with their mobile apps and do shopping via favorite e-commerce stores. All you need to do now is to collaborate with a leading mobile app development company and get started right away!
Are you a Start-Up or an SMB in the e-commerce space and want to create a unique mobile app for your business? Contact Us.
