Client Background
A trading company specializing in consumer electronics, transitioning to launch its own LED TV brand.
Challenges
- Lack of digital infrastructure to manage LED TV manufacturing operations.
- Inexperience in end-to-end product development and production processes.
- Inefficient supply chain management for transitioning from trading to manufacturing.
- Limited brand identity and digital marketing strategy for the new product line.
Strategic Approach
We led a comprehensive digital transformation initiative to help the client shift from trading to manufacturing and launching their own LED TV brand. This involved implementing digital tools for production management, supply chain optimization, and a robust strategy for direct dealer sales.
Impact
- 40% Increase in Operational Efficiency:
- 25% Faster Time-to-Market
- Successfully Launched LED TV Brand
- Strong Brand Awareness
Ready to start your digital transformation journey?